@font-face{font-family:'Archivo';font-style:normal;font-weight:900;font-stretch:125%;font-display:swap;src:url('/fonts/archivo-latin-ext.woff2') format('woff2');unicode-range:U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF}
@font-face{font-family:'Archivo';font-style:normal;font-weight:900;font-stretch:125%;font-display:swap;src:url('/fonts/archivo-latin.woff2') format('woff2');unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
:root{--black:#000;--ink:#030303;--white:#fff;--gray:#efefef;--line:#d4d4d4;--mute:#606060;--navy:#09163f;--pink:#d98cf0;--blue:#76baf7;--cyan:#2cc9e8;--purple:#941681;--orange:#faa61d;--green:#00c257}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5;color:var(--black);background:var(--white)}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{width:min(1200px,100% - 48px);margin-inline:auto}
.druk{font-family:"Archivo","Arial Black",Impact,sans-serif;font-stretch:125%;font-weight:900;text-transform:uppercase;letter-spacing:-.01em;line-height:.9}

/* header */
header{position:sticky;top:0;z-index:20;background:var(--white);border-bottom:1px solid var(--line)}
header .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px;height:88px}
.brand img{height:64px;width:auto}
nav.main{display:flex;gap:28px;font-size:15px}
nav.main a{text-decoration:none;color:var(--black);padding:6px 0;border-bottom:2px solid transparent}
nav.main a:hover{border-color:var(--black)}
.btn{display:inline-block;background:linear-gradient(to right,#030303,#010101);color:var(--white);font-weight:bold;text-transform:uppercase;text-decoration:none;text-align:center;font-size:.9em;padding:12px 28px;border:0;border-radius:0;cursor:pointer;letter-spacing:.02em;font-family:inherit}
.btn:hover{background:#222}
.btn.ghost{background:transparent;color:var(--black);box-shadow:inset 0 0 0 2px var(--black)}
.btn.ghost:hover{background:var(--black);color:var(--white)}
.btn.tg{background:#2aabee}
.btn.tg:hover{background:#1d8fd0}
.burger{display:none;background:none;border:0;font-size:28px;line-height:1;cursor:pointer}

/* hero */
.hero{margin-top:0}
.tile{position:relative;background:var(--ink);color:var(--white);overflow:hidden;isolation:isolate}
.tile::before{content:"";position:absolute;inset:0;z-index:-1;background:
 radial-gradient(60% 80% at 85% 20%,rgba(148,22,129,.75),transparent 60%),
 radial-gradient(40% 60% at 95% 90%,rgba(44,201,232,.55),transparent 60%),
 radial-gradient(35% 50% at 60% 100%,rgba(118,186,247,.35),transparent 60%),
 linear-gradient(90deg,#000 0%,#000 40%,#111 100%)}
.tile::after{content:"";position:absolute;inset:0;z-index:-1;opacity:.35;background-image:linear-gradient(rgba(255,255,255,.06) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.06) 1px,transparent 1px);background-size:48px 48px;mask-image:linear-gradient(90deg,transparent 30%,#000)}
.hero .tile{padding:72px 56px 0;min-height:560px;display:grid;grid-template-columns:1.2fr .8fr;gap:32px}
.hero h1{font-size:clamp(44px,7.4vw,104px);margin:0 0 28px}
.hero h1 span{color:var(--pink)}
.hero p.lead{font-size:20px;max-width:560px;margin:0 0 36px;color:#ddd}
.hero-side{align-self:end;padding-bottom:56px;display:grid;gap:14px;align-content:end}
.stat{border-top:1px solid rgba(255,255,255,.25);padding-top:10px}
.stat b{display:block;font-size:34px;line-height:1}
.stat span{font-size:13px;color:#ccc;text-transform:uppercase;letter-spacing:.08em}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap;margin-bottom:56px}
.hero-cta .btn.ghost{color:#fff;box-shadow:inset 0 0 0 2px #fff}
.hero-cta .btn.ghost:hover{background:#fff;color:#000}
.bar{display:block;background:var(--black);color:var(--white);text-align:center;font-weight:bold;text-transform:uppercase;font-size:14px;padding:10px;text-decoration:none;letter-spacing:.04em}
.bar:hover{background:#222}
.ticker{display:flex;gap:0;overflow:hidden;border-bottom:1px solid var(--black);border-top:1px solid var(--black);margin-top:24px;white-space:nowrap}
.ticker div{display:flex;gap:40px;padding:10px 20px;font-size:13px;font-weight:bold;text-transform:uppercase;letter-spacing:.12em;animation:tick 40s linear infinite}
@keyframes tick{to{transform:translateX(-50%)}}

/* sections */
section{padding:56px 0 8px;scroll-margin-top:88px}
.sec-h{border-bottom:2px solid var(--black);padding-bottom:10px;margin-bottom:28px;display:flex;justify-content:space-between;align-items:end;gap:16px;flex-wrap:wrap}
.sec-h h2{font-size:26px;font-weight:normal;margin:0}
.sec-h p{margin:0;color:var(--mute);font-size:14px}

/* niches grid */
.grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.card{display:flex;flex-direction:column;text-decoration:none;color:inherit}
.card .tile{aspect-ratio:16/10;padding:22px 20px;display:flex;flex-direction:column;justify-content:space-between}
.card .tile::before{background:radial-gradient(70% 90% at 90% 10%,var(--c,#941681),transparent 65%),linear-gradient(90deg,#000 0%,#000 45%,#151515 100%)}
.card h3{font-size:clamp(28px,3.2vw,44px);margin:0}
.card small{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#bbb}
.card .meta{display:flex;flex-wrap:wrap;gap:4px 14px;justify-content:space-between;font-size:13px;color:#ddd}
.card .meta b{color:#fff}
.card .bar{margin-top:6px}

/* how */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.step{border-top:2px solid var(--black);padding-top:14px}
.step .n{font-size:64px;line-height:.85;margin-bottom:14px}
.step h3{font-size:18px;margin:0 0 6px}
.step p{margin:0;font-size:14px;color:#333}

/* pricing */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.price-box{border:2px solid var(--black);padding:0;display:flex;flex-direction:column}
.price-box .head{padding:22px;border-bottom:2px solid var(--black)}
.price-box .head small{display:block;font-size:12px;text-transform:uppercase;letter-spacing:.14em;color:var(--mute);margin-bottom:8px}
.price-box .head .p{font-size:44px;line-height:1}
.price-box .head .p sub{font-size:14px;vertical-align:baseline;font-family:Arial;font-weight:normal;text-transform:none;letter-spacing:0;color:var(--mute);margin-left:6px}
.price-box ul{list-style:none;margin:0;padding:22px;flex:1;font-size:14px}
.price-box li{padding:6px 0 6px 22px;position:relative;border-bottom:1px solid var(--gray)}
.price-box li::before{content:"";position:absolute;left:0;top:13px;width:10px;height:10px;background:var(--black)}
.price-box li.x{color:#999}.price-box li.x::before{background:#ccc}
.price-box.hot{background:var(--black);color:var(--white);border-color:var(--black)}
.price-box.hot .head{border-color:#333}.price-box.hot li{border-color:#222}.price-box.hot li::before{background:var(--pink)}
.price-box.hot .head small{color:var(--pink)}
.price-box.hot .bar{background:var(--white);color:var(--black)}
.price-box.hot .bar:hover{background:var(--pink)}

/* black grid */
.dark{background:var(--black);color:var(--white);padding:56px 0}
.dark .sec-h{border-color:var(--white)}
.logos{display:grid;grid-template-columns:repeat(5,1fr);gap:14px}
.logos div{background:#111;aspect-ratio:1;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:14px;border:1px solid #222}
.logos b{font-size:26px;line-height:1;margin-bottom:6px}
.logos span{font-size:11px;text-transform:uppercase;letter-spacing:.12em;color:#aaa}

/* sample table */
table{width:100%;border-collapse:collapse;font-size:14px}
th,td{text-align:left;padding:12px 10px;border-bottom:1px solid var(--line)}
th{font-size:11px;text-transform:uppercase;letter-spacing:.12em;border-bottom:2px solid var(--black)}
td .tag{display:inline-block;font-size:11px;padding:2px 8px;background:var(--black);color:#fff;text-transform:uppercase;letter-spacing:.06em;margin-right:4px}
.tscroll{overflow-x:auto}
tr:hover td{background:#fafafa}

/* faq */
details{border-bottom:1px solid var(--line)}
summary{cursor:pointer;padding:18px 0;font-weight:bold;list-style:none;display:flex;justify-content:space-between;gap:16px}
summary::after{content:"+";font-size:22px;line-height:1}
details[open] summary::after{content:"–"}
details p{margin:0 0 18px;color:#333;max-width:800px}

/* contact */
.contact{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start}
form{display:grid;gap:12px}
label{font-size:12px;text-transform:uppercase;letter-spacing:.12em;font-weight:bold}
input,select,textarea{width:100%;font:inherit;padding:12px;border:2px solid var(--black);border-radius:0;background:#fff}
textarea{min-height:110px;resize:vertical}
.ok{display:none;padding:16px;background:var(--black);color:#fff}
.side p{margin:0 0 14px}
.side .big{font-size:22px;font-weight:bold}

/* footer */
footer{background:var(--black);color:var(--white);padding:56px 0 40px;margin-top:56px}
footer .wrap{display:grid;grid-template-columns:1fr 1fr 1fr 1fr;gap:32px}
footer img{width:60px;margin-bottom:20px}
footer h4{font-size:13px;margin:0 0 10px;font-weight:bold}
footer a{display:block;font-size:13px;margin:4px 0;text-decoration:underline}
.legal{background:var(--navy);color:#fff;font-size:12px;padding:22px 0}
.legal .wrap{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.legal a{margin-right:14px}

@media (max-width:960px){
 .grid,.steps,.plans{grid-template-columns:repeat(2,1fr)}
 .logos{grid-template-columns:repeat(3,1fr)}
 .hero .tile{grid-template-columns:1fr;padding:44px 28px 0}
 .hero-side{grid-template-columns:repeat(3,1fr);padding-bottom:36px}
 footer .wrap{grid-template-columns:1fr 1fr}
}
@media (max-width:700px){
 nav.main{display:none;position:absolute;top:88px;left:0;right:0;background:#fff;flex-direction:column;gap:0;padding:12px 24px;border-bottom:1px solid var(--line)}
 nav.main.open{display:flex}
 nav.main a{padding:12px 0}
 .burger{display:block}
 header .btn{display:none}
 .grid,.steps,.plans,.contact{grid-template-columns:1fr}
 .logos{grid-template-columns:repeat(2,1fr)}
 .hero-side{grid-template-columns:1fr 1fr}
 .brand img{height:48px}
}

/* niche pages */
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{border:2px solid var(--black);padding:6px 14px;font-size:13px;font-weight:bold;text-transform:uppercase;letter-spacing:.06em}
.pains{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.pain{background:var(--gray);padding:22px}
.pain h3{margin:0 0 8px;font-size:18px}.pain p{margin:0;font-size:14px;color:#333}
.types{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.type{border:2px solid var(--black);padding:20px;display:flex;flex-direction:column}
.type h3{margin:0 0 6px;font-size:18px}.type p{margin:0 0 14px;font-size:14px;color:#333;flex:1}
.type .p{font-size:30px}
.crumbs{font-size:13px;color:var(--mute);margin:18px 0 0}
.crumbs a{text-decoration:none}
.hero.niche .tile{min-height:480px}
@media (max-width:960px){.pains,.types{grid-template-columns:repeat(2,1fr)}}
@media (max-width:700px){.pains,.types{grid-template-columns:1fr}}
.hero.niche .tile::before{background:radial-gradient(60% 80% at 85% 20%,var(--c),transparent 60%),radial-gradient(35% 50% at 60% 100%,rgba(118,186,247,.25),transparent 60%),linear-gradient(90deg,#000 0%,#000 40%,#111 100%)}
.grid{margin-bottom:8px}

/* category tiles (index) */
.ctiles{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.ctile{display:flex;flex-direction:column;scroll-margin-top:100px}
.ctile .chead{padding:24px 22px;display:flex;align-items:center;gap:16px}
.ctile .chead::before{background:radial-gradient(80% 120% at 90% 0%,var(--c),transparent 62%),linear-gradient(90deg,#000,#151515)}
.ctile .cico{width:52px;height:52px;flex:none;border:2px solid rgba(255,255,255,.85);border-radius:50%;display:flex;align-items:center;justify-content:center;color:#fff}
.ctile .cico svg{width:28px;height:28px}
.ctile .chead small{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#ddd}
.ctile .chead h3{font-size:clamp(22px,2.2vw,30px);margin:4px 0 0}
.clinks{border:2px solid var(--black);border-top:none;flex:1;display:flex;flex-direction:column}
.clinks a{display:flex;justify-content:space-between;align-items:center;gap:10px;padding:12px 16px;text-decoration:none;font-size:15px;font-weight:bold;border-bottom:1px solid var(--gray);border-left:4px solid transparent}
.clinks a:last-child{border-bottom:none}
.clinks a span{font-weight:normal;font-size:13px;color:var(--mute)}
.clinks a:hover{background:var(--black);color:#fff;border-left-color:var(--c)}
.clinks a:hover span{color:#fff}
@media (max-width:960px){.ctiles{grid-template-columns:repeat(2,1fr)}}
@media (max-width:640px){.ctiles{grid-template-columns:1fr}}
.reseller{margin-top:24px;background:var(--pink);color:#000;padding:22px}
.reseller small{font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:bold}
.reseller .rt{font-size:21px;font-weight:bold;line-height:1.15;margin:8px 0 10px}
.reseller p{margin:0 0 14px;font-size:14px}
.reseller .btn{background:#000;color:#fff}
.reseller .btn:hover{background:#222}

/* full-width first-screen background */
main{overflow-x:clip}
.hero .tile{margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);padding-left:max(24px,calc(50vw - 600px));padding-right:max(24px,calc(50vw - 600px))}
.hero > .bar,.hero > .ticker{margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw)}
.hero .crumbs{color:#bbb;margin:0 0 16px}
.hero .crumbs a{color:#eee}

/* order builder */
.builder{display:grid;grid-template-columns:1.15fr .85fr;gap:28px;align-items:start}
.build-h{font-size:16px;margin:0 0 4px;text-transform:uppercase;letter-spacing:.06em}
.build-col > .build-h:not(:first-child){margin-top:28px}
.build-note{margin:0 0 14px;font-size:13px;color:var(--mute)}
.opt{display:flex;align-items:center;justify-content:space-between;gap:14px;border:2px solid var(--black);padding:12px 14px;margin-bottom:10px}
.opt-i b{display:block;font-size:20px;line-height:1}
.opt-i b span{font-size:12px;font-weight:normal;color:var(--mute)}
.opt-i small{display:block;font-size:12px;color:var(--mute);margin-top:3px;text-transform:uppercase;letter-spacing:.04em}
.stepper{display:flex;align-items:center;border:2px solid var(--black)}
.stepper button{width:34px;height:34px;border:0;background:var(--black);color:#fff;font-size:18px;line-height:1;cursor:pointer;font-family:inherit}
.stepper button:hover{background:#333}
.stepper input{width:52px;height:34px;border:0;text-align:center;padding:0;font:inherit;-moz-appearance:textfield}
.qtywrap{display:flex;align-items:center;gap:10px;flex:none;width:190px;justify-content:flex-end}
.qtywrap input{width:104px;padding:9px 10px;border:2px solid var(--black);font:inherit;-moz-appearance:textfield}
.qtywrap span{width:60px;font-size:12px;color:var(--mute);text-transform:uppercase;letter-spacing:.04em}
.cart{border:2px solid var(--black);padding:20px;position:sticky;top:104px;background:#fff}
#bk-lines{list-style:none;margin:0 0 14px;padding:0;font-size:14px}
#bk-lines li{display:flex;justify-content:space-between;gap:12px;padding:8px 0;border-bottom:1px solid var(--gray)}
#bk-lines li b{white-space:nowrap}
#bk-lines .bk-empty{color:var(--mute);justify-content:flex-start;border-bottom:1px solid var(--gray)}
.bk-total{display:flex;justify-content:space-between;align-items:baseline;border-top:2px solid var(--black);padding-top:12px;margin-bottom:16px}
.bk-total span{font-size:12px;text-transform:uppercase;letter-spacing:.12em;font-weight:bold}
.bk-total b{font-family:"Archivo","Arial Black",sans-serif;font-stretch:125%;font-weight:900;font-size:30px}
.cart form{display:grid;gap:10px}
.builder-wrap > .reseller{margin-top:24px}
.reseller{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px 32px}
.reseller .rs-txt{flex:1;min-width:280px}
.reseller .rs-txt p:last-child{margin-bottom:0}
.reseller .btn{flex:none}
@media (max-width:820px){.builder{grid-template-columns:1fr}.cart{position:static}}

.cart input[type=file]{width:100%;font:inherit;padding:9px;border:2px dashed var(--black);border-radius:0;background:#fff;cursor:pointer}
.cart input[type=file]::file-selector-button{font:inherit;font-weight:bold;text-transform:uppercase;font-size:.85em;padding:6px 12px;margin-right:10px;border:0;background:var(--black);color:#fff;cursor:pointer}

/* header contacts */
.hd-contacts{display:flex;flex-direction:column;gap:2px;font-size:12.5px;font-weight:bold;line-height:1.3;margin-left:auto}
.hd-contacts a{text-decoration:none;color:var(--black);white-space:nowrap}
.hd-contacts a:hover{color:var(--mute)}
.nav-contact{display:none}
@media (max-width:820px){.hd-contacts{display:none}}
@media (max-width:700px){nav.main .nav-contact{display:block;border-top:1px solid var(--line);margin-top:6px;padding-top:12px;color:var(--mute)}}

/* seo prose */
.prose{max-width:none}
.prose p{font-size:16px;color:#222;margin:0 0 16px}
.prose p:last-child{margin-bottom:0}

/* single slim footer */
.site-foot{background:#000;color:#fff;padding:16px 0;margin-top:56px}
.site-foot .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px 24px;flex-wrap:wrap}
.site-foot .ft-l{display:flex;align-items:center;gap:12px;font-size:12.5px;color:#bbb}
.site-foot .ft-l img{width:26px;height:26px;margin:0;display:block;object-fit:contain}
.site-foot .ft-r{display:flex;gap:18px;font-size:12.5px;font-weight:bold}
.site-foot .ft-r a{color:#fff;text-decoration:none;white-space:nowrap}
.site-foot .ft-r a:hover{color:#bbb}

/* header: balanced layout */
header .wrap{justify-content:flex-start;gap:28px}
nav.main{margin:0 auto;gap:26px;font-size:14px}
nav.main a{padding:8px 0}
.hd-contacts{flex-direction:row;align-items:center;gap:0;margin-left:0;font-size:13px;font-weight:normal;line-height:1}
.hd-contacts a{padding:0 14px;border-left:1px solid var(--line)}
.hd-contacts a:first-child{border-left:0}
.burger{margin-left:auto}
@media (max-width:700px){nav.main{margin:0}}

/* logo must never shrink or distort */
.brand{flex:none;display:block}
.brand img{max-width:none;width:auto}

/* header: never wrap links; contacts only when there is room; burger from 900px */
nav.main a{white-space:nowrap}
@media (max-width:1100px){.hd-contacts{display:none}}
@media (max-width:900px){
 nav.main{display:none;position:absolute;top:88px;left:0;right:0;margin:0;background:#fff;flex-direction:column;gap:0;padding:12px 24px;border-bottom:1px solid var(--line)}
 nav.main.open{display:flex}
 nav.main a{padding:12px 0}
 nav.main .nav-contact{display:block;border-top:1px solid var(--line);margin-top:6px;padding-top:12px;color:var(--mute)}
 .burger{display:block}
 header .btn{display:none}
}

/* mobile header: keep Order button; brand-styled dropdown menu */
@media (max-width:900px){
 header .wrap{gap:12px}
 header .btn{display:inline-block;margin-left:auto;padding:10px 16px;font-size:.8em}
 .burger{margin-left:0;padding:4px 0 4px 6px}
 nav.main{background:#000;padding:6px 24px 18px;border-bottom:0;box-shadow:0 16px 32px rgba(0,0,0,.28)}
 nav.main a{color:#fff;font-size:17px;font-weight:bold;padding:15px 0;border-bottom:1px solid rgba(255,255,255,.12);display:flex;justify-content:space-between;align-items:center}
 nav.main a:not(.nav-contact)::after{content:"→";color:#666;font-weight:normal}
 nav.main a:hover{color:var(--pink);border-bottom-color:rgba(255,255,255,.12)}
 nav.main .nav-contact{color:#bbb;font-weight:normal;font-size:15px;border-top:0;margin-top:0;padding:13px 0}
 nav.main a:not(.nav-contact)+.nav-contact{margin-top:10px;border-top:2px solid rgba(255,255,255,.2);padding-top:18px}
 nav.main .nav-contact:last-child{border-bottom:0}
}
@media (max-width:700px){.logos div:last-child{grid-column:span 2;aspect-ratio:auto;padding:22px 14px}}
@media (max-width:900px){nav.main a:not(.nav-contact):has(+ .nav-contact){border-bottom:0}}

/* category tile head is a link on the index */
.ctile .chead{text-decoration:none;color:#fff}
.ctile .chead:hover h3{color:var(--pink)}

/* category hero icon (same look as index tiles) */
.hero .cico{width:60px;height:60px;border:2px solid rgba(255,255,255,.85);border-radius:50%;display:flex;align-items:center;justify-content:center;color:#fff}
.hero .cico svg{width:32px;height:32px}

/* HOME HERO = exactly one screen on desktop, at ANY window size.
   Deterministic: h1 is always 4 nowrap lines, and its size is derived from the tile's own
   box (container query units), so content height can never exceed the tile.
   Longest h1 line "Buy backlinks" = 10.764em (measured) -> column share .6818 / 11.27 = .0605 (fr tracks are minmax(0,..) so the stats column cannot steal width).
   Budget inside tile content box (100cqh): 3.6*fs (4 lines x .9) + gaps 9.5cqh + lead <= 19.5cqh (5 lines worst case) + CTA 46px. */
@media (min-width:901px) and (min-height:600px){
 .hero.home{height:calc(100vh - 89px);height:calc(100svh - 89px);display:flex;flex-direction:column}
 .hero.home > .bar,.hero.home > .ticker{flex:none;white-space:nowrap}
 .hero.home > .ticker{margin-top:0}
 .hero.home .tile{flex:1 1 0;min-height:0;container-type:size;grid-template-columns:minmax(0,1.5fr) minmax(0,.7fr);padding-top:clamp(16px,4vh,56px);align-items:center}
 .hero.home .tile > div:first-child{align-self:center;min-width:0}
 .hero.home h1{white-space:nowrap;margin:0 0 2.5cqh;
   font-size:clamp(26px,min((100cqw - 32px) * .0605,(71cqh - 46px) / 3.6),104px)}
 .hero.home .lead{font-size:clamp(14px,2.6cqh,20px);line-height:1.5;margin:0 0 3cqh;max-width:none}
 .hero.home .hero-cta{margin-bottom:0;flex-wrap:nowrap}
 .hero.home .hero-cta .btn{white-space:nowrap}
 .hero.home .hero-side{align-self:end;padding-bottom:4cqh;gap:clamp(6px,1.6cqh,14px)}
 .hero.home .stat{padding-top:clamp(6px,1.2cqh,10px)}
 .hero.home .stat b{font-size:clamp(20px,5cqh,34px)}
 .hero.home .stat span{font-size:clamp(11px,1.9cqh,13px)}
}

/* LANDING HERO (niche + category) = exactly one screen on desktop, at any window size.
   h1 is 3 fixed nowrap lines; per-page --h1em (widest line em at fs=1) drives the width cap,
   the tile's own height drives the height cap (container-type:size). No ticker here, only .bar. */
@media (min-width:901px) and (min-height:600px){
 .hero.niche{height:calc(100vh - 89px);height:calc(100svh - 89px);display:flex;flex-direction:column}
 .hero.niche > .bar{flex:none;white-space:nowrap}
 .hero.niche .tile{flex:1 1 0;min-height:0;container-type:size;grid-template-columns:minmax(0,1.5fr) minmax(0,.7fr);padding-top:clamp(16px,4vh,52px);align-items:center}
 .hero.niche .tile > div:first-child{align-self:center;min-width:0}
 .hero.niche .crumbs{margin:0 0 clamp(8px,1.6cqh,16px)}
 .hero.niche .cico{margin-bottom:clamp(8px,1.6cqh,16px)}
 .hero.niche h1{white-space:nowrap;
   font-size:clamp(24px, min((100cqw - 40px) * .66 / var(--h1em,12), (60cqh - 40px) / 2.7), 104px);
   margin:0 0 2.4cqh}
 .hero.niche .lead{font-size:clamp(13px,2.3cqh,20px);line-height:1.5;margin:0 0 2.8cqh;max-width:none}
 .hero.niche .hero-cta{margin-bottom:0;flex-wrap:nowrap}
 .hero.niche .hero-cta .btn{white-space:nowrap}
 .hero.niche .hero-side{align-self:end;padding-bottom:4cqh;gap:clamp(6px,1.5cqh,14px)}
 .hero.niche .stat{padding-top:clamp(6px,1.2cqh,10px)}
 .hero.niche .stat b{font-size:clamp(20px,5cqh,34px)}
 .hero.niche .stat span{font-size:clamp(11px,1.9cqh,13px)}
}